As a result, there's disagreement within the gay community as to what sort of imagery the parades should present. With the surge of corporate sponsorships, they've become a big business in some cities. Nationally, there's no question that pride parades have become more mainstream and family-friendly as more gays and lesbians raise children, and more heterosexuals turn out to watch. 1 of3 Boris Hernandez blows up a condom balloon during the 30th Annual Dallas Gay Pride Parade, Sunday, Sept.